Reflecting Saudi Arabia’s progressive strides in becoming a global hub for travel and tourism, Hilton has unveiled its blueprint to launch more than 50 new hotels across 10 distinct brands, solidifying the nation’s status as Hilton’s prime growth market within Europe, the Middle East, and Africa (EMEA). Hilton’s dynamic expansion trajectory in Saudi Arabia has gained momentum in recent years, marked by a series of signings that align with the company’s commitment to augment its portfolio to encompass over 75 operational properties throughout the country.

This surge in signings encompasses a Conrad Hotels & Resorts property in Riyadh’s Laysen Valley and two hotels in the captivating Abha, including one operating under the famous Hilton Hotels & Resorts banner and another under the distinctive Canopy by Hilton brand. The growth extends to the Canopy by Hilton establishment at the vibrant Porta Jeddah Development.

Hilton’s comprehensive growth strategy, embracing a diverse range of brands, will usher in a wave of new hotel unveilings, spanning 10 of the brand’s renowned labels. These encompass LXR Hotels & Resorts, Canopy by Hilton, Embassy Suites by Hilton, and Hampton by Hilton, collectively positioning Saudi Arabia as Hilton’s most significant upcoming market across Europe, the Middle East, and Africa (EMEA).

Carlos Khneisser, Vice President of Development for the Middle East & Africa at Hilton, underscored the brand’s remarkable journey in Saudi Arabia, stating, “The rapid evolution of Saudi Arabia provides fertile ground for Hilton’s dynamic growth. We’re in close collaboration with our proprietors to introduce our acclaimed hospitality brands in existing and emerging locales nationwide. These recent agreements epitomize our diversified expansion strategy, particularly in substantial developments like Laysen Valley in Riyadh, highlighting our dedication to unlocking tourism potential in secondary cities.”

With ambitions to quadruple its footprint in Saudi Arabia over the coming years, Hilton has engaged in strategic partnerships with eminent developers and property owners to enrich both business and leisure travel destinations nationwide.

Conrad Riyadh Laysen Valley: The Crown Jewel In partnership with Mashareq Investment, Hilton is set to welcome its second Conrad Hotels & Resorts property to Saudi Arabia. The highly anticipated 170-room Conrad Riyadh Laysen Valley will introduce the brand’s striking design, immersive guest experiences, and carefully curated contemporary art to captivate travelers throughout their sojourn. Anticipated to launch in 2025, this luxurious haven will take residence in the heart of the Laysen Valley development, an exclusive mixed-use real estate endeavor situated within Riyadh’s diplomatic quarter.

Hilton The Point Residences and Canopy by Hilton The Point: Elevating Abha’s Hospitality Landscape Hilton’s expansion narrative continues to unfold in the enchanting city of Abha with two additional landmark agreements. These comprise a property beneath the esteemed Hilton Hotels & Resorts umbrella and another embodying the vibrant ethos of the Canopy by Hilton brand. Both establishments are set within the ‘Abha Terraces’ project, solidifying Hilton’s commitment to enhancing the city’s tourism infrastructure. These signings, orchestrated with the Real Estate Development Fund Company – a collaboration between unit-holders from SEDCO and the Tourism Development Fund, managed by Saudi Fransi Capital – align seamlessly with Hilton’s recent Memorandum of Understanding with the Saudi Tourism Development Fund, underscoring its dedication to fashioning iconic leisure tourism destinations within Saudi Arabia.

Projected to debut in 2026, Hilton The Point Residences and Canopy by Hilton The Point will collectively boast 250 guest rooms, suites, and residences, complemented by an array of cutting-edge amenities such as an indoor pool, fitness center, spa, diverse dining options, children’s pool, and kids’ club. These properties situate themselves within a dynamic mixed-use urban hub, conveniently positioned a mere 10-minute drive from Abha International Airport. The encompassing locale will encompass water parks, entertainment venues, live performances, entertainment-focused dining options, thrilling adventure experiences, and other leisure pursuits.

Canopy by Hilton Porta Jeddah: Pioneering a Distinctive Experience Anticipated to embrace its first guests in 2028, Canopy by Hilton Porta Jeddah will welcome patrons to 183 guest rooms and 55 residences. The establishment’s offerings will extend to a diverse range of world-class dining options, including a specialty restaurant, an iconic rooftop venue – a hallmark of Canopy establishments – in addition to a fully equipped fitness center, an outdoor swimming pool, and nearly 300 square meters of flexible meeting spaces. The establishment will also feature Canopy Central, a serene retreat merging leisure and retail spaces, meticulously tailored to accommodate guests’ diverse needs during their stay. Embracing the vivacious essence of the Canopy by Hilton brand, Canopy by Hilton Porta Jeddah will deliver a locally inspired, elevated lodging experience, accentuated by sophisticated interiors and bespoke culinary offerings.

Latest Hotel Engagements in Saudi Arabia: The latest acquisitions include a selection of prestigious projects that will further enrich Saudi Arabia’s hospitality landscape. These projects include:

• Waldorf Astoria Riyadh Diriyah: This iconic 200-room hotel is poised to grace Diriyah’s landscape in 2028, nestled within a prime locale enveloped by upscale restaurants, luxury boutiques, residences, art galleries, and museums.
• Wadi Hanifah, LXR Hotels & Resorts: A hidden sanctuary, expected to greet visitors in 2026, will present 80 meticulously appointed guest rooms and enchanting villas, providing a serene retreat within Diriyah.
• Canopy by Hilton Al Khobar Ajdan Waterfront: Expected to welcome guests in 2026, this 120-room establishment enjoys a prime position along the corniche, adjacent to Boulevard Ajdan, an exclusive shopping and entertainment destination.
• DoubleTree by Hilton Jeddah Al Andalus Mall: Scheduled to open in the forthcoming year, this 164-room hotel will be seamlessly connected to Jeddah Al Andalus Mall.
• DoubleTree by Hilton Jeddah Al Marwah: This 178-room haven will stand in close proximity to King Abdulaziz International Airport and at the intersection of bustling Hira Street.
• Hampton by Hilton NEOM Community: Anticipated to debut later this year, this establishment will feature 201 guest rooms, offering comfort and convenience in equal measure.
• Hampton by Hilton Hafr al-Batin: Set to launch in 2026, this property will house 150 guest rooms, enriching the region’s hospitality offerings.

Hilton operates 16 hotels in Saudi Arabia, including notable establishments such as Waldorf Astoria Jeddah – Qasr Al Sharq, Conrad Makkah, and Hilton Riyadh Hotel & Residences. The forthcoming development pipeline comprises over 50 properties, introducing pioneering brands like LXR Hotels & Resorts, Canopy by Hilton, Embassy Suites by Hilton, and Hampton by Hilton, thus illuminating the evolution of Saudi Arabia’s hospitality sector.